About

Bio

About Zach Luse

Zach Luse builds things; brands, businesses, and communities. An adventurous and creative entrepreneur, he thrives where craftsmanship meets creativity, always looking for ways to make something better than he found it.

With over 25 years in digital marketing and web development, Zach has helped organizations of every size grow online. He’s spoken at industry conferences, served as an expert witness in federal court cases, and founded several ventures along the way from an early 2000s web hosting company to an adventure media network powered by SEO and affiliate partnerships.

After moving to Keene, New Hampshire in 2010, Zach founded Paragon Digital Marketing, a company built on integrity, creativity, and community impact. Paragon helps businesses thrive while keeping a focus on doing good locally.

In 2018, Zach took on one of his most ambitious projects yet: purchasing and restoring an 11,000-square-foot historic church that had fallen into disrepair. The first floor now houses Paragon’s offices, blending historic character with modern energy efficiency. In 2025, he began transforming the sanctuary into Platz Beer Garden, a gathering place that celebrates craftsmanship and connection… the same values that fuel his work.

Zach believes that doing good is good for business and often donates Paragon’s services to nonprofits creating positive change.

Outside of work, you’ll find him exploring the outdoors; hiking, sailing, mountain biking, or snowboarding with his three boys and his partner in Keene. Whether it’s on the water or in the office, Zach’s always building something meaningful.